SAMSUNG has become the fastest growing consumer electronics company that recently has gone beyond expectations in how they have become ingrained in our lives. This year at the CES convention, CEO/President Tim Baxter, SAMSUNG – North America highlighted some of their successes.
Accordingly, they now have more than 20 % in the global smartphone market, 12 consecutive years in the TV as global brand leader, a leader in the global refrigerator market and according to Consumer Reports Galaxy S8 is the leading smartphone in the world. They presently are now the 6th most important global brand in 2017.
This year will show how the strategy and branded products of SAMSUNG products are working together to make life easier. It’s called a multi-device experience strategy. Despite some setbacks in previous years, they still continued to innovate products in the lead.
With all this going on in 2017, 2018 is going to be full of innovative and cutting-edge technology for SAMSUNG Electronics.
- Joseph Walker, III