Yo Gotti Is New Brand Manager For PUMA Sneakers With New Shoe design

Global Sports Brand PUMA announced a partnership with CEO and hip-hop star Yo Gotti, in Atlanta. Always on the cutting-edge, this is not the first foray for the company as they continue to merge music and fashion, a journey that got it start back in the early 80’s when rap and Hip-Hop began. However, this is a first for Yo Gotti as his sneaker designs will transforms and innovates the world of Hip-Hop with his unique style and creative energy usually brought to his music.

The scene at the PUMA Lab, powered by Footlocker, was on-and-popping with special appearances, giveaways, and other surprises, with music powered by DJ Jelly @THEREALDJJELLY, and hosted by Greg Street  @DJGREGSTREET. The collaboration (rather than partnership) promises to deliver the connection between the hood and PUMA.

• Joseph Walker